Why Your Clients Need Better Floodlighting — And Why You Should Stock It

In the current security-conscious climate, floodlighting is no longer a nice-to-have — it’s a non-negotiable for residential clients. Whether you're fitting out a suburban home, managing a retail showroom, or stocking products for trade sales, the demand for reliable, efficient security lighting is growing fast.

As a contractor, retailer, or wholesaler, the opportunity to upsell floodlighting is massive — if you’re stocked with the right products.

1. Security Lighting Is a Sales Trigger

Clients don’t always ask for floodlights upfront — but they’re thinking about safety. Prompt the conversation by recommending motion sensor or dusk-to-dawn floodlights as add-ons to outdoor or renovation projects. For retailers, bundle them with camera systems or smart tech for increased value per transaction.

2. Not All Floodlights Are Created Equal

Generic imports may look similar, but fail in performance, lifespan, or weather resistance. Clients need:

• IP65-rated units for outdoor use

• Adjustable beam angles to cover vulnerable zones

• LED efficiency with proper lumen output (don’t oversell brightness)

• Backed warranties that provide peace of mind

Stocking tested, branded floodlights reduces returns and builds trust in your recommendation.

3. Smart & Solar Options Are Driving Sales

Wi-Fi enabled lights and solar-integrated units are dominating residential upgrades — especially for areas affected by loadshedding. Superlume’s Smart Tech range includes floodlights with:

• Mobile app control

• Voice assistant compatibility

• Integrated motion detection

• Solar-powered variants with USB output (great for security & backup)

Offering smart lighting sets you apart from budget-first competitors.

4. Lighting Placement = Professional Advantage

Contractors and interior designers: advising clients on proper placement (entryways, pathways, blind spots) adds value to your service and positions you as more than just an installer. Use Superlume’s catalogue to specify fixtures by:

• Wattage / Lumen requirement

• Mounting options

• Colour temperature (3000K / 4000K / 6000K)

  
  

5. Why Stock Superlume Floodlights?

Superlume floodlighting is built for the South African trade:

• Local stock availability

• Consistent quality across ranges

• Trade-exclusive support — no direct-to-public competition

• Backed by a team that understands your market

  
  

Whether you’re stocking shelves, quoting projects, or designing a lighting plan — you can trust that our floodlights are up to standard and ready to sell.

🛒 Let’s Talk Trade

Want to grow your floodlighting offering?📩 Contact Superlume to stock our security lighting range or chat with your account manager today.